Gemma Miralles

More about Gemma Miralles:

Segittur – Operations Manager

Gemma Miralles has been Operations Manager at SEGITTUR since 2003. Previously she worked as a consultant at Deloitte (previously Arthur Andersen) on quality, technology and tourism
projects. At SEGITTUR, she specializes in online marketing projects. Currently, she manages the official tourism promotion portal of Spain (, owned by Turespaña; and the
website “Spain is culture” (, owned by the Ministry of Culture and Sports.
Very involved in the advances of new technologies such as blockchain and big data and their possible applications in the tourism sector. She works in the search for solutions and new projects that contribute to the technological optimization of the tourism sector and its improvement as an economic engine.

Gemma Miralles will speak about:

AI & Tourism

15:40 - 16:10 Monday 21 September

This presentation will show how new technologies and IA is being used to change the tourist and industry behavior.

Language of speak: Español