José Manuel Navarro Llena is an expert in Marketing, he teaches in business schools, and also is a writer. For more than thirty years he has dedicated his professional life to the financial sector where he has worked as a process technician and, fundamentally, as a manager in the areas of advertising, corporate image, quality and marketing. For ten years, based on his training as a biologist, he has researched the applied neuromarketing discipline.
This has allowed him to lead and coordinate different neuromarketing masters degrees in private schools and public universities in Granada, Malaga and Seville.
He has been a speaker in the same universities, like the Mediterranean Center of the University of Granada, the Panamerican Business School of Guatemala, the International Management School of Granada (ESIC), and the Chamber of Commerce of Granada.
At the same time, he has promoted studies and research in neuroscience, applied to mobile payment systems and food tasting processes for the Seminar on Gastronomic and Oenological Studies of the University of Granada (SEGE).
As an entrepreneur, he has set up companies such as the alternative travel agency Otros Caminos (www.otroscaminos.com), the electronic money entity with a banking license granted by the Bank of Spain SEFIDE EDE (www.sefide.com, where he’s currently Marketing Director. He has also founded Momo Pocket, the digital payment solution through mobile devices (www.momopocket.com), Prevycontrol , the occupational risk prevention consultancy (www.prevycontrol.com) and Nyuron , the company specialized in behaviour prediction (www.nyuron.com).
Moreover he has promoted applied neuroscience projects in collaboration with El Centro de Investigación Mente, Cerebro y Comportamiento (CIMCYC) of the University of Granada.
Also he has been a technical manager of international projects and congresses promoted and organized by the Palacio de Congresos de Granada.
Eventually he is the author of “The Little Prince and Business Management” and “The Marketing, stupid”, a weekly collaborator since 2006 in the Expectation economics supplement of the newspaper Ideal (Grupo Vocento) and a regular contributor to various digital magazines such as Puromarketing, Direct Marketing, Tek ‘Nlife and SoloMarketing.